There is a big difference between knowing how to do SEO and selling a service to clients.
For starters, there is the level of competition. Try searching for seo providers. As you can see, the world isn’t short of SEO providers! And a lot of them are competing on price.
In an industry with such a low barrier to entry, how will you stand out from the rest? You’ll need to give prospective clients a good reason why your service is better than the others on offer. How do you intend to match or better the credentials of established operators? How can you differentiate your service?
Secondly, how do you propose to sell your services?
The sales cycle is a significant cost, both in terms of time and resources. You can put a lot of effort into writing proposals, attending conferences, pitching presentations, and networking. None of this is guaranteed to pay off. And if you do land the work, how much time will you have to both do the SEO work and put in the sales effort required to land the next client? Can you scale up and take on qualified people quickly if that happens?
Thirdly, do you have sufficient cash reserves to live on while you’re waiting for your first client to pay up? Cash flow can kill a small business, even those businesses which have a lot of prospective work in the pipeline. The bills wait for no man.
You get my drift. There are many other considerations before deciding to run your own business, but the takeaway point in terms of SEO is this: determine what you like doing best.
If you like doing just SEO work, consider joining an established agency. They will take care of all the other details. If you want to build your own business empire, doing so mostly involves management, sales and administration. And, if you still have some time left over, some SEO.
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